Starting with Google Ads may seem overwhelming, but you don’t have to get it perfect right away. The most important thing is to start small, keep learning, and make improvements over time.
There is no strict limit—some ad groups may perform well with just one or two keywords, while others might be fine with a bit more. The key factor to consider is search intent.
A Google Ads audit is a crucial step in optimizing your campaigns and maximizing your return on investment (ROI). By regularly assessing your campaigns, you can identify areas for improvement and make data-driven decisions.
The key to success with Performance Max is a combination of strategic planning, data-driven insights, and continuous optimization.